BlogRSS
Field notes on AI for lean teams.
Specific, evidence-forward writing on putting AI to work in marketing and operations — no growth-hack theater.
- Operations
What the manual process was quietly protecting
Automation replaces the steps you can see. The risk is the judgement that was riding along inside them, unpriced and unnamed, until it stops happening.
· 3 min read - Operations
"Send succeeded" is not "email arrived"
Your automation dashboard reports success when the request was accepted, not when the message landed. Here is how to tell the difference, and the one test that catches it.
· 3 min read - Company
Introducing AIM Engines
What we are building, why we started, and who it is for — a brief introduction to AIM Engines and the problem we solve for SMB operators.
· 1 min read - Marketing ops
Why SMBs Need Marketing Automation (And Why Most Tools Get It Wrong)
Enterprise marketing automation is built for enterprise teams. Here is what actually works at the 1-to-50-person scale, and what to avoid.
· 2 min read